HBLA Spring 2012 : Page 46

HOME FRONT art blowing up Tracy Hiner sits in front of a recent black Crow Studios installation. others include supersized photos by artist Alysia Cotter and water colors by Karla Davison. Occupy Wall Space Black Crow Studios founder Tracy Hiner takes it to the wall with jaw-dropping removable decal art. By Abigail Stone | Photography by Joel Schmelzer Serendipity has played big in Tracy Hiner’s young life. From her spontaneous decision to relocate from her home town of Dallas to Los Angeles, to meeting her fiancé online and, finally, to starting Black Crow Studios, a wallpaper company that stands balanced on the line between art installation and décor, Hiner says the past few years have included one serendipitous moment after the next. It’s also at the heart of what makes Long Beach-based Black Crow Studios’ offerings so much more than wallpaper. Though applied like a typical wallcovering—there’s also a self-adhesive option—the final result is far from your standard floral. For one thing there are no repeats. Instead, Black Crow Studios’ designs move organically through a space, animating and finishing a room with a final bow of whimsy and sophistication. The website showcases a range of in-house artists offerings everything from photographic prints to watercolor abstracts. However, the actual work of creating the murals comes out of a unique collaboration between the customer and Black Crow Studios. Customized to fit not only the walls but the personality of the people living within them, the process is something that Hiner is hard-pressed to explain. “I trust my gut,” she says, “though I’m always worried, when I share the final design, that I’ve gotten it wrong.” Considering her growing list of satisfied clients, it’s clear her luck is a long way from running out. 46 | | Spring 2012

Home Front Art

Abigail Stone

Occupy Wall Space

Black Crow Studios founder Tracy Hiner takes it to the wall with jaw-dropping removable decal art.

Serendipity has played big in Tracy Hiner’s young life. From her spontaneous decision to relocate from her home town of Dallas to Los Angeles, to meeting her fiancé online and, finally, to starting Black Crow Studios, a wallpaper company that stands balanced on the line between art installation and décor, Hiner says the past few years have included one serendipitous moment after the next. It’s also at the heart of what makes Long Beach-based Black Crow Studios’ offerings so much more than wallpaper. Though applied like a typical wallcovering—there’s also a self-adhesive option—the final result is far from your standard floral. For one thing there are no repeats. Instead, Black Crow Studios’ designs move organically through a space, animating and finishing a room with a final bow of whimsy and sophistication. The website showcases a range of in-house artists offerings everything from photographic prints to watercolor abstracts. However, the actual work of creating the murals comes out of a unique collaboration between the customer and Black Crow Studios. Customized to fit not only the walls but the personality of the people living within them, the process is something that Hiner is hard-pressed to explain. “I trust my gut,” she says, “though I’m always worried, when I share the final design, that I’ve gotten it wrong.” Considering her growing list of satisfied clients, it’s clear her luck is a long way from running out.

Read the full article at http://digital.modernluxury.com/article/Home+Front+Art/1033815/107762/article.html.

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