MBAT June 2013 : Page 32

life IN ATlANTA DESIGN The Modern Man Design Within Reach’s CEO embodies timeless cool. | By Kelly Skinner | For Design Within Reach CEO John Edelman, the seeds for a design career were planted early. “Our house was filled with everything from Tiffany lamps to Andy Warhol paintings,” he notes of his childhood home. At the Edelman residence, it wasn’t unusual to share dinner with the likes of Ralph Lauren, Dawn Mello (former president of Bergdorf Goodman), Gordon Parks or Kenneth Cole—all family pals. After a stint in the shoe business, Edelman cut his teeth at his parents’ company, Edelman Leather, and, it was during this time that he became enamored with the modern aesthetic. “I scoured every flea market in New York every weekend and started collecting,” he says. “I found that the flea market was this university of epic proportions.” A longtime fan of Atlanta (he always swoops into Buckhead Diner and Star Provisions when in town), Edelman will return June 3 to demystify modern design during his lecture at the High Museum of Art, as part of Design is Human Week 2013 (modern-atlanta.org). Edelman’s Tricks of the Trade Splurge on: A good dining room table. It separates a man from a boy. Designer to watch: Atlanta’s own Chris Hardy (see his coffee table below) Round dining table, starts at $1,807, by Saarinen at Design Within Reach White and aqua check classic 1883 shirt, $245, by Hamilton at hamiltonshirts.com Ask yourself: How am I going to use my home? How do I want to live? Curb appeal: Shop for metal-based pieces, like those in the Tolix or Lucca collections, for poolside and front-porch furnishings. You want to be able to go out after it rains and have a great barbecue. Modern is: Timeless. Your grandmother’s dining chairs might just look gorgeous beneath a classic Saarinen dining table. Know these terms: Authentic, modern, eclectic, texture, quality every man should have: A hobby that inspires his passion. (Edelman just restored a 1971 Mercedes 280SE 3.5 convertible, his holy grail of design cars.) Floor lamp with white base, $2,950, by Arco at Design Within Reach Recliner 74 in leather, $3,100, by Milo Baughman at Design Within Reach Heavyweight rocker, $300, by JeanShop at worldjeanshop.com Coffee table, $2,200, by Helix at Design Within Reach 32 | | Summer 2013 john edelman photo by bonnie edelman

Life In Atlanta Design

Kelly Skinner

The Modern Man<br /> <br /> Design Within Reach’s CEO embodies timeless cool.<br /> <br /> For Design Within Reach CEO John Edelman, the seeds for a design career were planted early. “Our house was filled with everything from Tiffany lamps to Andy Warhol paintings,” he notes of his childhood home. At the Edelman residence, it wasn’t unusual to share dinner with the likes of Ralph Lauren, Dawn Mello (former president of Bergdorf Goodman), Gordon Parks or Kenneth Cole—all family pals.<br /> <br /> After a stint in the shoe business, Edelman cut his teeth at his parents’ company, Edelman Leather, and, it was during this time that he became enamored with the modern aesthetic.“I scoured every flea market in New York every weekend and started collecting,” he says. “I found that the flea market was this university of epic proportions.”<br /> <br /> A longtime fan of Atlanta (he always swoops into Buckhead Diner and Star Provisions when in town), Edelman will return June 3 to demystify modern design during his lecture at the High Museum of Art, as part of Design is Human Week 2013 (modern-atlanta.org).<br /> <br /> Edelman’s Tricks of the Trade<br /> <br /> Splurge on: A good dining room table. It separates a man from a boy.<br /> <br /> Designer to watch: Atlanta’s own Chris Hardy (see his coffee table below) <br /> <br /> Ask yourself: How am I going to use my home?How do I want to live?<br /> <br /> Curb appeal: Shop for metal-based pieces, like those in the Tolix or Lucca collections, for poolside and front-porch furnishings. You want to be able to go out after it rains and have a great barbecue.<br /> <br /> Modern is: Timeless. Your grandmother’s dining chairs might just look gorgeous beneath a classic Saarinen dining table.<br /> <br /> Know these terms: Authentic, modern, eclectic, texture, quality <br /> <br /> every man should have: A hobby that inspires his passion.(Edelman just restored a 1971 Mercedes 280SE 3.5 convertible, his holy grail of design cars.)

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