CHSO August 2014 : Page 60

[STYLE] PEOPLE LADIES WHO LAUNCH MEET THREE CHICAGOANS CORNERING THE DIGITAL MARKET ON POINT, CLICK, FABULOUS WITH SITE-SPECIFIC STYLE. By Elise Hofer STYLING Kaitland Hunter will pull things together for you. Home Improvements SITE havenly.com CURATOR Director of Design Operations (aka Finder of Pretty Things), Shelby Girard, 29, Logan Square NICHE Founded by four bright young women, Havenly offers custom-design solutions for needy nesters. “The existing interior design industry is time-consuming—and you have to pay someone on an hourly basis. We are moving that price point down by leveraging technology,” says Girard. HOW IT WORKS After you fill out a brief style survey, you upload pictures of a room in need of a makeover. Next, a designer gives a 30-minute consultation (at no charge) and, if prospective clients like what they hear, they pay a fee and receive two concepts for their space. CLIENTELE Couples moving in together; new moms and busy professionals lacking the time or patience to go the traditional interior design route. “Some people come to us with absolutely zero design knowledge, and others have a ton of Pinterest boards,” Girard says. Style for Style SITE thestyleeditors.com CURATOR Co-Founder and Lead Stylist, Kaitland Hunter, 28, West Loop NICHE This service connects women with professional stylists. “Our online platform [is] perfect for busy women and time-pressed professionals,” Hunter says. HOW IT WORKS After you provide sizing and styling preferences online, a stylist conducts a brief phone or Skype consultation before setting out to curate your looks. The service pulls from luxe labels like Chanel and Max Mara as well as local brands like Two Penny Blue and Henry & Belle, and your stylist delivers a personalized lookbook to your inbox in about a week. CLIENTELE From fashion-forward CEOs to socialites looking to up their style ante. VIRTUAL ROOM Havenly clients receive detailed renderings. One-of-a-Kind Finds SITE localeclectic.com CURATOR Founder, Alexis Nido-Russo, 30, Ukrainian Village NICHE This recently launched e-commerce site specializes in wares from independent fashion designers sold in limited collections (think geode, pyrite and amethyst rings by celeb-beloved designer Adina Mills and edgy bronze baubles by Chicago’s own Cities in Dust). “I like to think of Local Eclectic as a curated Etsy,” Nido-Russo says. “It’s a place to discover independent designers who are new to the market and ON THE PULSE Acrylic cabochon with thermo crystal paint mood ring set in sterling silver, $190, by I Like It Here Club on the rise.” HOW IT WORKS As a member of Chicago Artists Coalition, Nido-Russo has access to cutting-edge designers from North Carolina to Chicago to California, allowing her to vet the goods down to a well-edited mix that’s trend-forward, not trendy. Currently featuring more than 50 designers, Local Eclectic adds two new designers to its roster weekly, so expect fresh content, new talent and fabulous jewels to shop—always. CLIENTELE Statement piece-seekers who love one-off, handmade jewelry and accessories that provoke conversation, starting with: “Where in the world did you get that?” 60 CS AUGUST 2014 PHOTO OF KAITLAND HUNTER BY CLAY BECK

Style People

Elise Hofer

LADIES WHO LAUNCH

MEET THREE CHICAGOANS CORNERING THE DIGITAL MARKET ON POINT, CLICK, FABULOUS WITH SITE-SPECIFIC STYLE.

Style for Style

SITE thestyleeditors.com CURATOR Co-Founder and Lead Stylist, Kaitland Hunter, 28, West Loop NICHE This Chicago-based bespoke service connects women with professional stylists. "We stand apart because of our online platform, [which is] perfect for busy women and time-pressed professionals,''offers Hunter. HOW IT WORKS On an initial house visit, Hunter and her team assess clients' style and take measurements. Within a week, having pulled from the likes of luxury labels such as Lanvin, Chanel, Max Mara, Chloe and more, they put together designer ensembles. CLI ENTELE Fashion-forward CEOs, shopping-phobic celebs and socialites looking to up their style ante. "We don't discriminate," adds Hunter.

Home Improvements

SITE havenly.com CURATOR Director of Design Operations (aka Finder of Pretty Things), Shelby Girard, 29, Logan Square NICHE Founded by four women who met at New York University, Havenly offers custom-design solutions for needy nesters. "The existing interior design industry is time-consuming—and you have to pay someone on an hourly basis. We are moving that price point down by leveraging technology," says Girard. HOW IT WORKS After you fill out a brief style survey, you upload pictures of a room in need of a makeover. Next, a designer gives a 30-minute consultation (at no charge) and, if prospective clients like what they hear, they pay a fee and receive two concepts for their space. CLIENRELE Couples moving in together; new moms and busy professionals lacking the time or patience to go the traditional interior design route. "Some people come to us with absolutely zero design knowledge, and others have a ton of Pinterest boards," Girard says.

One-of-a-Kind Finds

SITE localeclectic.com CURATOR Founder, Alexis Nido Russo, 30, Ukrainian Village NICHE This recently launched e-commerce site specializes in wares from independent fashion designers sold in limited collections (think geode, pyrite and amethyst rings by celeb-beloved designer Adina Mills and edgy bronze baubles by Chicago's own Cities in Dust). "I like to think of Local Eclectic as a curated Etsy," Nido-Russo says. "It's a place to discover independent designers who are new to the market and On the rise." HOW IT WORKS As a member of Chicago Artists Coalition, Nido-Russo has access to cutting-edge designers from North Carolina to Chicago to California, allowing her to vet the goods down to a well-edited mix that's trendforward, not trendy. Currently featuring more than 50 designers, Local Eclectic adds two new designers to its roster weekly, so expect fresh content, new talent and fabulous jewels to shop—always. CLIENRELE Statement piece-seekers who love one-off, handmade jewelry and accessories that provoke conversation, starting with: "Where in the world did you get that?"

Read the full article at http://digital.modernluxury.com/article/Style+People/1770853/219037/article.html.

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