ANGE December 2014 : Page 76
From the Fashionable corner of robertson and beverly boulevards, contemporary european Furnishings group diva embarks on 30 years of its signature cool.
In an era of pop-up shops and here-and gone retailers, there's a certain gravitas that only the old guard, those longtime purveyors of timeless goods and enduring style, can provide. When Stephanie De Oliveira and Philippe Rousselin opened Diva in 1985, there was no way to foresee the powerhouse it would become. Over the years, the company has weathered fleeting trends and economic downturns, flourishing from its enviable location in the heart of what has since become the West Hollywood Design District. "The leading-edge furniture showcased at Diva has been an anchor to the thriving success of the neighborhood," says Darren Gold, chair of the West Hollywood Design District, established in 1996. "Their longevity contributes to the authenticity and uniqueness of the district," he adds. Founded on Beverly Boulevard, Diva, which initially focused on Fontana Arte lighting, gradually grew by bringing more and more top-notch brands under its stylish umbrella. First came Cappellini, then Minotti, Flexform, Zanotta, B&B Italia, Kartell, Alessi and Gandia Blasco, as well as many others. Just last year, Diva, now headed by Mario Coric, added Maxalto to its roster of high-end boutiques that occupy the northwest corner of Robertson and Beverly. All told, there are seven distinct showrooms within more than 20,000 square feet. So what, exactly, accounts for their decades of success? "We choose brands that are very well established in the design world," Coric explains. "They have worldwide recognition and offer the highest standard of quality, and they're backed by renowned architects and designers."
Though many of their clients are professionals, Diva also enjoys a loyal public following-it's the kind of furniture that's modern yet approachable, and easily incorporates into any interior. "We always have new developments in the works, and we always order all of the highlights debuted in Milan to keep the showrooms fresh and exciting," adds Coric. Two new B&B Italia items he's particularly excited to offer are Gaetano Pesce's Up Junior chairs, now sized for children (from $1,519), and Backstage, innovative wardrobes by architect Antonio Citterio (from $30,000). "There are new pieces to discover ev0ery time you visit," Coris says. While celebrations for the company's 30th anniversary are being kept under wraps ("We're planning a big surprise," Coric tantalizes), expect something fittingly fabulous. At Robertson and Beverly boulevards
Read the full article at http://digital.modernluxury.com/article/Design+Shop/1875435/236611/article.html.