SANF February 2015 : Page 36

the looker trappinGS 1 2 Souvenirs from the Long Haul Designer erica Tanov reveals 25 years’ worTh of bras, books, anD barTers. by lauren Murrow It all StaRted with an old pair of men’s silk pajamas. “I don’t know how I got to be the lucky one to inherit them,” says Erica Tanov, who celebrates the 25th anniversary of her eponymous design company this year, as well as her own 50th birthday. The pajamas were her grandfather’s— monogrammed with his initials, VIA, a gift from his wed-ding to Tanov’s grandmother in the early 1930s. Those pj’s inspired Tanov’s very first collection of lin-gerie and loungewear, created by the 25-year-old designer when she was fresh out of Parsons in 1990, as well as a design philosophy that’s stuck with her in the ensuing decades: “The union of beauty, utility, and quality,” she says. Over the years, she’s built a cult following for her clothing, accessories, and—since 2012—housewares. Beyond the easy silk dresses and feathery knits she’s known for, Tanov’s anniversary brings a slew of celebra-tory projects: a new home collection—her fourth—featur-ing the prints of artist Lena Wolff; a collaborative photo series and upcoming exhibition with photographer Todd Hido; a tabletop release with Heath Ceramics; and the introduction of her own textiles and wallpaper. We holed up with the designer at her North Berkeley home amid an eccentric, sentimental array of art, fashion, and flea market finds. Here, the treasures that have inspired her 25-year career. 36 San Francisco | February 2015 6 4 5 3 PHOTOGRAPHS By alanna hale

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