MIAM October 2015 : Page 86

S T Y LE f as hi o n jacket REQUIRED For his debut as a fashion designer, attorney Daniel Novela unveils a new collection of blazers that are (quite literally) tailor-made for Miami. By Rebecca Kleinman // Fashion photography by Eugenio Qose // Portrait by Nick Garcia TROPICAL ELEGANCE From top: 3rd Street S-Jacket, $645, by Casa de Novelas at Basico, Wynwood and Miami Beach; Casa de Novelas founder and designer Daniel Novela. A Miami attorney widely recognized for his well-attuned wardrobe sensibilities, Daniel Novela used that innate sense of style when it came time to launch his new capsule collection of men’s blazers ($650 to $950). His new label, Casa de Novelas, grew out of his frustration of not being able to nd light, deconstructed jackets designed to be worn in Miami’s punishing heat. “I like to look good, but I don’t like to sweat,” says Novela. “American designers cannot seem to get the perfect Italian t in fabrics that work for the tropics.” Taking an if-you-want-it-done-right-do-it-yourself approach, he created ve styles of blazers named after his favorite beaches. (Local surfer hangout ird Street made the cut along with exotic destinations like Ibiza and Costa Rica.) e palette is inspired by the same locales—from the Dominican Republic’s turquoise waters to Miami Beach’s lavender and pink ora. Novela’s appreciation for Italian heritage and Old World tailoring deepened when he was a college student in Florence. To that end, all facets of his blazers—including woven wools, linens and “We’ve decided to initially focus strictly on blazers. We want to be very good at one thing.” –DANIEL NOVELA, FOUNDER AND DESIGNER, CASA DE NOVELAS silks; buttons of mother-of-pearl, horn and tagua; and even labels—are handmade in Italy. Currently, the line is available locally at Basico’s two locations (760 Ocean Drive, Miami Beach, 305.695.0204; 2347 NW Second Ave., Wynwood, 786.360.3688; shopbasico. com), with plans to expand into additional retailers (as well as add more garments) in the works. “We’ve decided to initially focus strictly on blazers,” says the newly minted designer. “We want to be very good at one thing.” In addition to ensuring the right t, he also incorporated little touches the untrained eye might miss. ere are pockets speci cally designed for smartphones, pens and sunglasses, as well as hand-sewn boutonniere holders for genuine dandies. Additionally, the jackets’ quarter linings will feature di erent patterns each season. at attention to detail was paramount to Novela when he took on this endeavor. “My family lost everything in the Cuban Revolution,” says Novela, who takes his fashion cues from his late grandfather. “ e little we had [when we came to] Miami was of great quality, so that’s why less is more became the ethos of my brand.” casadenovelas.com 86 MI A M I O C T O B E R 2 0 1 5 FASHION STYLING BY DANNY SANTIAGO; GROOMING BY AILEEN QUINTANA; MODEL: BERTIL ESPEGREN; SHOT ON LOCATION AT CASA DE NOVELAS, MIAMI BEACH

Style Fashion

Rebecca Kleinman

Jacket Required

For his debut as a fashion designer, attorney Daniel Novela unveils a new collection of blazers that are (quite literally) tailor-made for Miami.

By Rebecca Kleinman // Fashion photography by Eugenio Qose // Portrait by Nick Garcia

A Miami attorney widely recognized for his wellattuned wardrobe sensibilities, Daniel Novela used that innate sense of style when it came time to launch his new capsule collection of men’s blazers ($650 to $950). His new label, Casa de Novelas, grew out of his frustration of not being able to find light, deconstructed jackets designed to be worn in Miami’s punishing heat. “I like to look good, but I don’t like to sweat,” says Novela. “American designers cannot seem to get the perfect Italian fit in fabrics that work for the tropics.”

Taking an if-you-want-it-done-right-do-it-yourself approach, he created five styles of blazers named after his favorite beaches. (Local surfer hangout Third Street made the cut along with exotic destinations like Ibiza and Costa Rica.) The palette is inspired by the same locales—from the Dominican Republic’s turquoise waters to Miami Beach’s lavender and pink flora. Novela’s appreciation for Italian heritage and Old World tailoring deepened when he was a college student in Florence. To that end, all facets of his blazers—including woven wools, linens and silks; buttons of mother-of-pearl, horn and tagua; and even labels—are handmade in Italy. Currently, the line is available locally at Basico’s two locations (760 Ocean Drive, Miami Beach, 305.695.0204; 2347 NW Second Ave., Wynwood, 786.360.3688; shopbasico.Com), with plans to expand into additional retailers (as well as add more garments) in the works.

“We’ve decided to initially focus strictly on blazers,” says the newly minted designer. “We want to be very good at one thing.” In addition to ensuring the right fit, he also incorporated little touches the untrained eye might miss. There are pockets speci cally designed for smartphones, pens and sunglasses, as well as hand-sewn boutonniere holders for genuine dandies. Additionally, the jackets’ quarter linings will feature dierent patterns each season. That attention to detail was paramount to Novela when he took on this endeavor. “My family lost everything in the Cuban Revolution,” says Novela, who takes his fashion cues from his late grandfather. “The little we had [when we came to] Miami was of great quality, so that’s why less is more became the ethos of my brand.” casadenovelas.com

Read the full article at http://digital.modernluxury.com/article/Style+Fashion/2276075/273835/article.html.

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