DALL December 2009 : Page 31
Death BecomesHim ONE FOOT IN THE GRAVE Mark Denesuk puts a hip new spin on the inevitable for aging boomers. MarkDenesuk justmight be the grimreaper of creative advertising—and that’s a good thing. T e founder of fi ve-year-oldDallas ad agency CommerceHouse, and a 20-plus-year veteran ofNew York’s esteemedMcCaan- Erickson and Ogilvy & Mather, Denesuk landed the national account for California-based Forest Lawn Morturaries. He delivers a droll take on our mortal end with a campaign of outdoor ads and radio spots. T emessage:Don’t go out anonymously. And whatever you do, “Don’t have someone else’s funeral.” A tie-dye- wearing Deadhead with the banner reading, “Served UnderReagan” is the visual traffi c-stopper on one of his billboards. Radio spots,meanwhile, go the way of bank automation, asking callers to punch a digitized 1-2-3 for info gathering, and presto!—out pops a “personalized” eulogy.T e sardonic bits have caught the eyes and ears of other funeral homes across the country looking for the same six-feet-under re-branding. Death is cool again! “Baby boomers have reinvented every ritual in their lives and nowit’s time for themto start reinventing death,” deadpans Denesuk. One thing’s for sure, you’ll die laughing. Commercehouse.com –Stacy Girard Our Cup (cake) RunnethOver! Perhaps you thought cupcakes were over, that sugar addicts were onto the Next Big Fix. Au contraire! T e carb empire is expanding in Dallas, and so are the waistlines of grateful sinners. Witness the latest takes on ’cakes. –ConnieDufner Sprinkles You’ve stood in line. You’ve loudly proclaimed you’re buying gifts for the offi ce. (No one believes you.) One to try for the season: vanilla cake with crushed-peppermint- topped frosting. 4020 Villanova Dr., Preston Center, 214.369.0004 or sprinkles.com Crème de la Cookie With playful names like Choc Choc and Van Van, and addictive fl avors to match, the bakery in the old Doughmonkey spot, open since June, continues the Park Cities carb-magnet legacy. 6706 Snider Plaza, 214.265.5572 or cremedelacookie.com CELEB The Cupcakery Woe are we that this Las Vegas franchise opened just around the corner this past summer in Uptown—too close to resist. (Delivery is available, too.) That is, until we tuck into the sweet surrender of fi lled and iced cupcakes with sig fl avors such as German chocolate, Kir Royale and Chocolate Passion. Be forewarned—no halvesies here. One co- worker asked for a knife to split her treat, and was politely told the store had none! 2222 McKinney Ave., Ste. 230, 214.855.0003 or thecupcakery.com Citizen Sweet Feeling decadent? Thought so! Take the edge off the guilt with the knowledge that Tressa LeBoeuf’s organic cupcakes, in production since July, are delivered right to your door. Not only are they delicious, they’re good for you. (We didn’t say low fat or low sugar, just no preservatives, no artifi cial anything and no trans fats). Our tasters loved the simple but classic presentation and smaller size. 214.802.4131 or citizensweet.com Dimples We fi rst tasted this brand, started in June, at the offi ce when a wannabe suitor sent a box to his lady love. The super-sized cupcakes are every childhood fantasy of mounds of icing and meltingly sweet cake. Choose from standard fl avors and intricate frosting designs. Stop by three new storefronts scheduled to open in late November, order online or follow the Barbie pink “mobile gourmet cupcake boutique” on Facebook or Twitter. 6121 W. Park Blvd., The Shops at Willow Bend, Plano, 972.287.2253 or dimplescupcakes.com Society Bakery This six-year-old hotspot was proud to land a coveted storefront location at Medical City Hospital, set to open in January. Owner Roshi Muns is committed to the “society” part of her business name by donating 10 percent of annual profi ts to charity. The bakery has just launched the “Grandma’s Favorite” collection of fl avors including banana pudding, apple pie and pecan praline. 3426 B Greenville Ave., 214.827.1411 or societybakery. com SPOTTING Terrence Howard graced the Dallas Rocks VIP event at Matthew Trent jewelry salon, donning a newsboy hat and messenger bag. Miley Cyrus got the best of both worlds, as the Hannah Montana star headed for some shopping at the Galleria Dallas and a chicken quesadilla lunch at La Cubanita. Country darling LeAnn Rimes kept it low key for Sunday brunch at The Ritz-Carlton Dallas’ famed Fearing’s restaurant. December 2009 | 31 MARK DENESUK PORTRAIT BY JILL BROUSSARD; CUPCAKE PHOTOS BY TREVOR PAULHUS
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