D ESI G N real estate Residential developers are investing in big-name public art for everyone to enjoy, proving that in today’s luxury market, art isn’t just for private eyes. By Shira Levine FOR Art’s SAKE “First impressions are everything,” says Emily Santangelo (emilysantangelo.com), a residential real estate art curator who consults with both individuals and corporations to acquire museum-quality art. “And in Manhattan, the lobby is the rst impression, what greets you at the door,” so it should evoke the feeling that you’re walking into something grand and luxurious—after all, you’re paying for it. I met Santangelo at a cocktail party presenting the work of contemporary artist Orly Genger, whose sizable “Royal Rumble,” a 103½-by-45½-inch watercolor on paper, did indeed greet, as it’s on permanent display in the lobby of starchitect Christian de Portzamparc’s 400 Park Avenue South (400pas.com). “Why shouldn’t the entry to your multimillion-dollar building be just as well-appointed as your home?” asks Santangelo. “Art is not just the ultimate in luxury—it’s the global standard of luxury.” ere’s also an art to luring the ABINGTON HOUSE, 500 W. 30TH ST. Located along the High Line, the Robert A.M. Stern-designed rental building takes curation to the next level with an in-residence art program. e building has featured works by such renowned artists as Espen Eiborg, SHOW AND TELL Clockwise from top left: Artist Orly Genger’s “Royal Rumble,” on display at 400 Park Avenue South; a bright, modern living room in 400 Park Avenue South; “Urban Dogs” by Terence Main in the Abington House lobby. 72 MAN H A T T AN D E C E M B E R 2 0 1 5 “ROYAL RUMBLE” PHOTO BY PHOTO315 wealthy to discern between so many new luxury buildings. With so many on the rise, developers are beginning to understand that by investing in an artistic militia—gallery operators and art curators like Santangelo—they complete the high-end lifestyle experience and create buzz, luring in and impressing potential buyers. Who wouldn’t want to walk past world-class works every day? As a believer that a well-curated aesthetic shouldn’t be limited to the con nes of an apartment unit, I did a bit of residential art-hunting and found three pieces worth checking out at street level.