BBMI June 2016 : Page 128

L OO K W H O ’ S TA L K I N G HAUTE COIFFURE When it comes to looking picture-perfect for the big day, Fallon Fitzgerald is the stylist to call for bespoke hair services. By Kara Franker // Photography by Nick Garcia One of the most sought-after master hairstylists in Australia, Fallon Fitzgerald has traversed oceans, trading Sydney for South Beach, and all in the name of wedding-day glam. Located within walking distance of popular beachfront resort venues on Collins Avenue, like the iconic Shelborne Wyndham Grand, Fitzgerald’s Dry de Luxe salon is a sanctuary for brides-to-be and their wedding parties—often booked out with a lengthy waiting list. Fitzgerald nds inspiration in her environment. “I draw a signi cant amount of inspiration from nature, from the energy around me, from beautiful things and a whole host of other in uences.” As a bright-eyed 13-year-old, she started as a part-time “shampoo girl” in one of the most well-known salons in Sydney. Honing her craft over the next two decades, she traveled between Australia and France (where her family lives), completing her coursework, graduating with the highest honors, serving as a brand ambassador for L’Oréal and eventually being headhunted by one of Sydney’s most reputable hairstylists. Fitzgerald subsequently went on to become her mentor’s business partner, and that’s when she got her rst taste of entrepreneurship. When the opportunity came to launch her own unique beauty brand in Miami with current business partner Gregory Branch, Fitzgerald seized the moment, and Dry de Luxe was born. “I wanted to build something totally unique; a place that provides the very best hair services the market has to o er, but also a haven where women could go to relax, socialize and be pampered to their exact speci cations,” says Fitzgerald. “ e unanimous and daily positive feedback we get from our clients assures me that we are accomplishing this.” e Dry de Luxe brand recognition extends up and down the East Coast, so much so that Fitzgerald and Branch are elding frequent requests for franchise licenses. e Aussie bombshell’s secret to success? She says it’s twofold: Build a local following and invest in employees. “Every day, we ask ourselves whether we are building a di erentiated, unique and irreplaceable customer experience,” says Fitzgerald. “And one of my top philosophical priorities is to make sure that I am doing everything possible to attract the best people, and helping them further develop their talents. e more our team members have to o er, the more successful the business will be.” 305.763.8032, drydeluxe.com I DO’S Create a “hair plan” in the months leading up to the wedding; focus on at-home maintenance by using salon-quality products like Living Proof’s Restore; use extensions like HaloCouture to add extra length and volume I DON’TS Don’t let Florida humidity wreak havoc on the big day—go for a low chignon or soft braided style; avoid stringy hair by getting bimonthly trims; don’t require bridesmaids to have matching hairstyles; don’t sweat the small stuff LAND DOWN UNDER Fallon Fitzgerald offers bridal hair and makeup services from $220 in salon ($375+ for travel to wedding venue). 128 M O D E R N LU X U R Y B R I D E S S O U T H F L O R I D A A N D T H E C A R I B B E A N

Look Who’s Talking

Kara Franker

HAUTE COIFFURE
.
When it comes to looking picture-perfect for the big day, Fallon Fitzgerald is the stylist to call for bespoke hair services.

One of the most sought-after master hairstylists in Australia, Fallon Fitzgerald has traversed oceans, trading Sydney for South Beach, and all in the name of wedding-day glam. Located within walking distance of popular beachfront resort venues on Collins Avenue, like the iconic Shelborne Wyndham Grand, Fitzgerald’s Dry de Luxe salon is a sanctuary for brides-to-be and their wedding parties— often booked out with a lengthy waiting list. Fitzgerald finds inspiration in her environment. “I draw a significant amount of inspiration from nature, from the energy around me, from beautiful things and a whole host of other influences.” As a brighteyed 13-year-old, she started as a part-time “shampoo girl” in one of the most well-known salons in Sydney. Honing her craft over the next two decades, she traveled between Australia and France (where her family lives), completing her coursework, graduating with the highest honors, serving as a brand ambassador for L’Oreal and eventually being headhunted by one of Sydney’s most reputable hairstylists. Fitzgerald subsequently went on to become her mentor’s business partner, and that’s when she got her first taste of entrepreneurship. When the opportunity came to launch her own unique beauty brand in Miami with current business partner Gregory Branch, Fitzgerald seized the moment, and Dry de Luxe was born. “I wanted to build something totally unique; a place that provides the very best hair services the market has to offer, but also a haven where women could go to relax, socialize and be pampered to their exact specifications,” says Fitzgerald. “The unanimous and daily positive feedback we get from our clients assures me that we are accomplishing this.” The Dry de Luxe brand recognition extends up and down the East Coast, so much so that Fitzgerald and Branch are fielding frequent requests for franchise licenses. The Aussie bombshell’s secret to success? She says it’s twofold: Build a local following and invest in employees. “Every day, we ask ourselves whether we are building a differentiated, unique and irreplaceable customer experience,” says Fitzgerald. “And one of my top philosophical priorities is to make sure that I am doing everything possible to attract the best people, and helping them further develop their talents. The more our team members have to offer, the more successful the business will be.” 305.763.8032, drydeluxe.com

IDO’S

Create a “hair plan” in the months leading up to the wedding; focus on at-home maintenance by using salon-quality products like Living Proof's Restore; use extensions like HaloCouture to add extra length and volume

IDON’TS

Don't let Florida humidity wreak havoc on the big day— go for a low chignon or soft braided style; avoid stringy hair by getting bimonthly trims; don't require bridesmaids to have matching hairstyles; don't sweat the small stuff

Read the full article at http://digital.modernluxury.com/article/Look+Who%E2%80%99s+Talking/2509822/311679/article.html.

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