HBMI April 2017 : Page 28

NOW IN SOUTH FLORIDA real estate BOCA RATON & MIAMI BEACH SETTING THE STAGE Meridith Baer readies homes on the market for their walk-throughs. By Adam Pitluk From top: To stage Royal Palms in Boca Raton, Meridith Baer installed custom gray linen sofas in the living area; for Royal Palms Estate, also in Boca Raton, she opted for her custom-designed egg chairs in navy. “South Florida is so glamorous, and it’s really the happening place in the state,” says Meridith Baer, principal of her eponymous luxury home staging rm (meridithbaer.com). “We gravitate to where everybody else is gravitating to. It seems like there are people of all ages and demographics looking to live and invest there, and that tells me South Florida has something for everybody.” Owners, developers, architects and home ippers in South Florida, as well as those in San Francisco, New York and Los Angeles, turn to Meridith Baer Home for her expert service and style. While staging is a discipline that can translate to di erent approaches and business models, MBH uses both curated and original pieces and optimum space manipulation to make homes seamless and personal. “And I only 28 I NTE R I O R S S P R I N G 2 0 1 7 | M O D E R N L U X U R Y.C O M

Now In South Florida Real Estate

Adam Pitluk

BOCA RATON & MIAMI BEACH

SETTING THE STAGE

Meridith Baer readies homes on the market for their walk-throughs.

“South Florida is so glamorous, and it’s really the happening place in the state,” says Meridith Baer, principal of her eponymous luxury home staging firm (meridithbaer.com). “We gravitate to where everybody else is gravitating to. It seems like there are people of all ages and demographics looking to live and invest there, and that tells me South Florida has something for everybody.”

Owners, developers, architects and home flippers in South Florida, as well as those in San Francisco, New York and Los Angeles, turn to Meridith Baer Home for her expert service and style. While staging is a discipline that can translate to different approaches and business models, MBH uses both curated and original pieces and optimum space manipulation to make homes seamless and personal. “And I only work in markets where people can appreciate the art of staging,” she says.

Baer launched her company in Los Angeles in 1998; last year, she completed 1,800 stagings across the country. She planted a flag in the Miami area because she saw a confluence between the city and the work she was doing in West Hollywood in Los Angeles, and in the Hamptons. She became quickly attuned to local tastes: “In South Florida, the buyer wants clean and luxurious as well as texture,” she notes. “In Miami, there’s a trend toward modern art and modern lines but with a need for big, thick textured rugs and maybe even some Persian rugs.” Tellingly, while the L.A. market accounted for roughly 1,000 of her stagings last year, South Florida was the fastest-growing market in her portfolio.

Three South Florida homes staged by MBH are currently on the market and command attention the moment a prospective buyer crosses the threshold. The Royal Palms, listed at $7.1 million, is a contemporary new-construction home in Boca Raton (listing agent Geri Penniman, Premier Estate Properties, premierestateproperties.com). Staging features include family room sofas made in-house by MBH in textured gray linen, an original charcoal octopus drawing from the curated MBH art collection and a cream linen-winged bed with square stitching in the master bedroom. The walnut minimalist console was manufactured in-house in MBH’s Los Angeles production facility. A well-staged property should suggest a finished home but without crowding out the potential owner’s imagination and ideas. “Breathing room is very important, so we don’t fill every single space,” Baer explains.

Also in Boca Raton, the Royal Palms Estate carries a price tag of $6.9 million (listing agent Carmen D’Angelo, Premier Estate Properties, premierestateproperties.com). Living room sofas, designed and produced by MBH, were wrapped in white linen. Custom navy egg chairs were also produced by MBH, and they accent the rustic dark-wood dining table, which is one of a kind. All upholstered furniture in the family room was designed and produced by MBH. “This desired buyer in Boca Raton is sophisticated and doesn’t want a cookie-cutter look,” Baer says.

Finally, priced-to-sell at $1.4 million is a highrise unit in Belle Isle, Miami Beach (listing agent ChristopherAdeleke, Cervera Real Estate, cervera. com). The teak root console table in the living room was sourced and handselected by Baer during one of her travels to Bali. White linen thin-arm sofas, designed and produced by MBH, anchor the living room, while a black-and-white surf-themed photograph in the master bedroom, shot in the 1950s, gives the condo a retro look and feel. One of her goals: Don’t let the home look as if it were furnished all at the same time. “We add to the mix an antique here and there, some rustic woods and pottery,” she says. “And we use original art from our collection, and rich textured pillows and accessories.”

From top: To stage Royal Palms in Boca Raton, Meridith Baer installed custom gray linen sofas in the living area; for Royal Palms Estate, also in Boca Raton, she opted for her customdesigned egg chairs in navy.

From top: For her Belle Isle project, a more modestly sized property in Miami Beach, Baer selected a teak dining table she sourced on a trip to Bali; Baer founded the staging firm Meridith Baer Home 29 years ago.

Read the full article at http://digital.modernluxury.com/article/Now+In+South+Florida+Real+Estate/2756454/398409/article.html.

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