MANH September / October 2011 : Page 42

DAMON DEGRAFF AND YONI GOLDBERG: TAST E M A K E RS Damon DeGraff and Yoni Goldberg photographed by Jeff Fried Photography. Photographed at Jay Kos, NYC. “MUSIC THRIVES IN NEW YORK CITY-NEW YORKERS LOVE TO GROOVE. THIS CITY HAS INCOMPARABLE ENERGY TO ANY OTHER PLACE IN THE WORLD.” DAMON DEGRAFF AND YONI GOLDBERG, Partners of dGi Management, manage the artists that shape nightlife in NYC and set trends around the world, including The Misshapes, Paul Sevigny and DJ Ruckus. This duo of tastemakers takes a hands-on approach with every artist and client behind the scenes, but also have true scene-stealing style that speaks to their individual personalities. Whether it’s fi nding creative inspiration from friends, clients, or the places they travel, Damon and Yoni believe inspiration comes from within oneself. DeGraff takes an open approach to his personal style, stating, “I think style is an evolution, it shows growth and communicates where you may be in life. It’s a path of creativity and desire. A way to express.” Similarly Goldberg muses, “I neither take myself too seriously nor seek to conform.” TASTES Living in NYC, our appreciation for fi ner goods has grown. We appreciate a nicely designed garment and enjoy donning it well—EFFEN Martini in hand, of course. Drink responsibly. EFFEN vodka, 100% neutral spirits distilled wheat grain, 40% alc/vol. (80 proof) © 2011 EFFEN Import Company. Deerfi eld, IL.

EFFEN Vodka
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