ANGE March 2012 : Page 62

62 | Angeleno | March 2012 VALENTINO PHOTOS COURTESY OF ABIMAGES, LLC THE RADAR | SHOPS Clockwise from top: Sunglasses and bags line the sleek, modern shelves at the newly redesigned Valentino boutique on Rodeo Drive; three footwear concepts from the house’s Timestrings collection of 10 one-of-a-kind spring shoes Roman Reinvention Architect David Chipperfi eld reimagines Valentino’s Rodeo Drive fl agship as a glamorous modernist palazzo. | By Elizabeth Varnell | Valentino Garavani never did much on a small scale. His houses, his yacht and his monumental gown exhibition at the Ara Pacis in Rome were all larger than life. So it seems tting that current Valentino creative directors Maria Grazia Chiuri and Pier Paolo Piccioli, the line’s visionaries since 2008, commissioned architect David Chipper eld to completely reinvent the Italian fashion house’s storied Beverly Hills boutique. e new space is pure 21st-century. e achingly modernist British architect is known for his work on the Neues Museum in Berlin, and for his elegant Alessi product designs and furniture prototypes for Cassina— all of which showcase his exacting use of clean lines and famed sense of proportion. And Rodeo’s Valentino is the rst American shop to be entirely redesigned in celebration of the line’s 50th anniversary. e results are masterful. Chipper eld created a palazzo set to o cially open its doors at the end of this month (the space had a soft opening earlier this year). A series of impeccable rooms ow together just as they would in a house. One is more lovely than the next. Venetian terrazzo frames both walls and oors throughout, and leather walls feel seriously decadent. Imported marble, mirrored glass and molded gypsum make the space pop. Amid the interior nery hang immaculate prêt-a-porter collections designed by Chiuri and Piccioli— and donned by such singular style icons as Michelle Williams and Chloë Sevigny. Nearby are adjoining rooms filled with serious eye candy: charming sunglasses and rows of bags. But you’ll be forgiven if your eyes skip the visual feast and alight on the shop’s current pièce de résistance: 10 pairs of one-of-a-kind shoes. Such high-voltage Valentino standards as lace, owers, rhinestones and (of course) the color red are all on display in the Timestrings footwear collection. Each has a handwritten number sequence that describes the total production time needed to craft them. Come for the couture shoes, stay for the palazzo’s grand design. For the house of Valentino, large-scale splendor is key, but time is the ultimate luxury. A

Valentino's Storied Rodeo Drive Boutique Is Reinvented By Architect David Chipperfield

Elizabeth Varnell

Roman Reinvention

Architect David Chipperfield reimagines Valentino’s Rodeo Drive flagship as a glamorous modernist palazzo.

Valentino Garavani never did much on a small scale. His houses, his yacht and his monumental gown exhibition at the Ara Pacis in Rome were all larger than life. So it seems fitting that current Valentino creative directors Maria Grazia Chiuri and Pier Paolo Piccioli, the line’s visionaries since 2008, commissioned architect David Chipperfleld to completely reinvent the Italian fashion house’s storied Beverly Hills boutique.

The new space is pure 21st-century. The achingly modernist British architect is known for his work on the Neues Museum in Berlin, and for his elegant Alessi product designs and furniture prototypes for Cassina— all of which showcase his exacting use of clean lines and famed sense of proportion. And Rodeo’s Valentino is the first American shop to be entirely redesigned in celebration of the line’s 50th anniversary. The results are masterful. Chipperfleld created a palazzo set to offcially open its doors at the end of this month (the space had a soft opening earlier this year). A series of impeccable rooms flow together just as they would in a house. One is more lovely than the next. Venetian terrazzo frames both walls and floors throughout, and leather walls feel seriously decadent. Imported marble, mirrored glass and molded gypsum make the space pop.

Amid the interior finery hang immaculate prêt-aporter collections designed by Chiuri and Piccioli— and donned by such singular style icons as Michelle Williams and Chloë Sevigny. Nearby are adjoining rooms filled with serious eye candy: charming sunglasses and rows of bags. But you’ll be forgiven if your eyes skip the visual feast and alight on the shop’s current pièce de résistance: 10 pairs of one-of-a-kind shoes. Such high-voltage Valentino standards as lace, flowers, rhinestones and (of course) the color red are all on display in the Timestrings footwear collection. Each has a handwritten number sequence that describes the total production time needed to craft them. Come for the couture shoes, stay for the palazzo’s grand design. For the house of Valentino, large-scale splendor is key, but time is the ultimate luxury.

Read the full article at http://digital.modernluxury.com/article/Valentino%27s+Storied+Rodeo+Drive+Boutique+Is+Reinvented+By+Architect+David+Chipperfield/978542/100965/article.html.

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