WASH July 2012 : Page 67
the Kinect game helps them choose—and prepare for—the outing. While it isn’t entirely clear which accolade has brought the scores of golf weekends and buddy trips back to the property, Justice clearly still thinks more is more. He caps off the now-annual tournament with top-tier concerts—this year’s festivities include Toby Keith, Rod Stewart with Lionel Ritchie and Bon Jovi—but it’s only one weekend. To capture a well-heeled demographic year-round, including during the very hard to book winter months, the resort is in the midst of a $250 million buildout to create a five-building addition to the Greenbrier clinic. Once a place U.S. presidents came to soak in the healing springs, Justice hopes to bring out athletes—and presumably their significant others—to “a Jim Andrews sports medicine center, a cosmetic surgery center and lifestyle enhancement academy, a sports performance and training facility, as well as a 20-suite VIP boutique hotel,” reads a recent press release. While all evidence points to this project coming to fruition, not every touted innovation has. A plan for the Presidential Express, a train decorated by Varney, bound from Union Station to the Greenbrier, has temporarily derailed. The train has been waylaid in a railyard in TuCkeD AwAy Pottstown, Pa. Hardly one to rest on his gypsum plaster Clockwise from top right: The Old white TPC laurels, Justice recently announced the Aug. 1 launch of will host its third PGA daily nonstop flights from Dulles and Atlanta airports. TOuR this season, while Guests will land in Greenbrier Valley on a runway the newly opened 26-room windsor Club originally built for Air Force One. floors will host several of And about those winter months? The Greenbrier the players. we want to awaits the chance to snap up a nearby mountain to add know, will it be Tiger’s entourage who takes skiing to the list of adventures on offer at the destination over the seven-bedroom in fly-fishing country. In the meantime, the group just Presidential Suite? purchased Wintergreen Resort, as well as several historic farms and acreages across the Virginias. The energy mogul seems to be building a hospitality empire with his marquee property as its mainstay moniker. With so many new plans on the horizon, the hospitality stakes have never been higher for Justice. And amid the media frenzy this summer, it won’t be lost on fans when Woods checks into the Greenbrier to tee off. You can bet that both gentlemen will be bringing their A games. July/August 2012 | | 67
Publication List
Using a screen reader? Click Here