SANF April 2017 : Page 95

DESIGN ISSUE Andrés Bruzzese, Juan Camps, Ignacio Correa, Santiago Cazales . URUGUAY GREENL OIN FROM TOP: ANDRÉS BRUZZESE, JUAN CAMPS, IGNACIO CORREA, AND SANTIAGO CAZALES 2; PT GROUP ARCHITECTS 2 “In Greenloin, the Tenderloin is described as an ‘unremarkable point of passage toward central San Francisco.’ Whether or not you love the Tenderloin, we can all agree it’s far from unremarkable.” —K.C. “After having been recently shot down by the Planning Commission for a 300-square-foot third-story residential addition (that in essence came to represent the displacement of African Americans from the city of S.F.), it scares me to think of the political shit storm that would be unleashed based on the urban jungle image. The land grab of SROs that would be necessary to make a block of climbing gardens of Babylon in the middle of the TL—I’m running as fast as I can from the enraged citizens of this fab city.” —B.B. AR T IDENTIT Y TECHNOL OGY PT Group Architects . ITALY “Love this idea—although for many who live here, the hologram glasses may not be necessary. This feels like an enlarged (and more urban) version of Pokémon Go, but hopefully it would have a longer shelf life. I vote for more Pinocchios and whales and less dragons.” —B.B. “I didn’t completely hate this one. If the holograms were in dialogue with existing neighborhood murals, I think this could potentially be a fun, creative addition to the neighborhood.” —K.C. “These graphics make the curious decision to depict the Tenderloin as if it were part of a Japanese manga comic. Pinocchio and dragons? Not all of its four ‘augmented reality neighborhoods’ are even in the Tenderloin, which may explain the designer’s confusion.” —R.S.   APRIL 2017 / San Francisco 95

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